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How Personalized Marketing Can Drive Growth To Your Business

With the latest technologies and increasing customer expectations, personalized marketing has become one of the most significant game changers. Today it is essential to process customer data in real time and deliver customized services on the go. Studies reveal that personalization can lift revenue growth by 5% to 15%, reduce acquisition costs by 50 percent, and increase the efficiency of marketing spend by 10 to 30 percent.[1]

That is why almost all retailers and business owners these days are considering personalization as their priority. However, not enough businesses can utilize personalized marketing effectively in their business. Consumers feel annoyed by seeing irrelevant ads and outdated offers on their screens; they expect companies to provide the latest updates as per their individual needs.

A personalized marketing model has four major elements that can improve your business. Those who are still struggling to utilize the real potential of personalized marketing to ensure desired growth in their company are advised to go through the details below. The four major elements of personalized marketing model work together to lead your business to great heights:

Data foundation

The most significant benefit of customized marketing is its ability to manage the 360-degree view of customers on a real-time basis. You can update instant information about latest products and services, and collect valuable feedback from customers around the world without any restriction.

Easy decision-making

Personalized services help business owners understand the interests and preferences of their targeted audience. It allows businesses to act accordingly with reliable customer service and makes the decision-making process simple. Make your customers more satisfied, all of the time.

Valuable design

Customized marketing models are helpful in crafting useful offers to attract more customers. Professionals can create attractive messages to divert audience attention towards your business, and it will also lead to a pleasing experience to the end buyers.

Satisfactory distribution

The personalized marketing model ensures significant distribution of services across different platforms leading to valuable lessons at both ends. Personalized marketing helps to utilize business data to design a guide to long-term benefits.

Call and Contact Centers are the best add-ons to your personalized, one-to-one marketing model where every buyer, customer, client, or employee can be satisfied and feel like an essential member of your business.  Call Experts offers live agents taking live calls, a robust reporting suite to develop data foundation, and answers to your businesses questions for personalization.  We can help you assess what your most essential and valuable offering is; when is your busiest time of year; how do your customers feel about your most recent sale; where should you be automating your customer service to save time and money; and more. It is time your company offers a unique experience for each customer.

Source 1https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/marketings-holy-grail-digital-personalization-at-scale

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